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7 Eleven, Not Just For Slurpies and Old Hot Dogs

April 23, 2010

The target market seems to be people who are looking for quality at an exceptional value. In other words, cheap beer.

With prices ranging from $6.99 to $8.99 for a 12-pack, and $1.49 to $1.89 for a 24 ounce single, this has the potential to be a great deal. The real clincher is the fact that it comes in 2 splendid varieties. You guessed it, Game Day Light and Game Day Ice. The former with 110 Calories per 12 ounces and the latter with 155 for the same amount.

For the beer geek, it was not brewed by 7 Eleven, but contracted out with a 150 year old contract brewery in La Crosse, Wisconsin. Clearly, the anticipated question will be, “how good is this beer?”

Well, leave it up to me to find out, since scattered through Manhattan are many 7 Elevens. Once this hits the shelf, I will do my best to acquire a can and will gladly post some tasting notes.

I’m seeing several functions for this beer, which I speculate to be an American Pale Lager. It can be paired with food, which for this style would be barbecue, meat, or cheese. Second, as it’s name states, it should be used as a lovely complement to the damn game. Finally, if you’ve had a long day trading bonds, or just lost a patient in surgery, sit back, relax, and end your day with a Game Day Ice and some Guns N’ Roses.

Thank you very much, 7 Eleven, for joining the growing trend of local businesses, restaurants, and bars brewing their own brand of beer. From Shake Shack’s Shackmeister Ale to Fatty Crab’s Rogue Fatty Crab Side Stepper Ale, it’s always good for the little guys (well big guys in this case) to take on the brewing giants.

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